Participation in exhibitions is one of the most effective ways to draw the attention of new customers for the products or services of your company. But not all companies receive from participation in the event the desired result. Take a walk through the exhibition area. Some of the stands people are a dime a dozen, and the other is just the Manager, bored looking at something in his phone.

In what the reason of such uneven distribution of visitors? How to attract to your booth, the maximum number of potential customers?

First of all, you need to draw the attention of visitors to your stand. It's not the size of the booth, not in the originality of its design, and even its location relative to the entrance to the exhibition. The small stand, modestly situated in the far corner of the exhibition space, can become your source of huge number of new potential customers, simply enough competently to invite the visitors to go to your booth.

In this difficult matter you will be experienced Expo models (or models for the exhibition), which will meet the visitor at the exhibition, briefly tell him about the products or services of your company and hold it to your stand. Any visitor wants to be paid maximum attention. So, when it will meet a charming girl and invite to go to your stand, he would have the impression that here it is long waited for, and he would not refuse to follow the model.

So, a visitor approaches your booth. As not to discourage the desire to communicate with representatives of your company?
There are 5 Golden rules of meeting a potential customer at the exhibition stand:

1. We cannot allow all managers working at the stand were busy. Otherwise the client get the impression that you are just not ready to meet new visitors and to wait for their turn to communicate, the client in no case will not, because of the time he has to spare, and stands for visiting a huge amount.

Put on the stand the person who will greet visitors. This can also be a charming Expo-a model that would offer him a Cup of coffee and take the conversation, until a specialist from your company, or a Manager who will provide General information about products or services of your company, and then call vacated more than a narrow specialist, knowledgeable in the matter who the visitor is interested in.

2. In any case, do not talk on a cell phone and certainly not play games and not sit in social networks via a smartphone in the eyes of passing visitors. This will create a feeling that you don't care about visitors, which means that for advice to you on the stand no one else

3. To read a book or magazine. The effect will be the same as when talking on the phone.

4. See passing visitors in the eye and smile more often, you will show that you are ready to communicate. And who will want to come to gloomy hiding the eyes of the Manager, even if the stand presented products, which are very interested in visitor?

5. Clothes of all managers on the bench must be clean and tidy, otherwise the visitor will not have any desire to approach you.

To enforce all the above rules, gather shortly before the show all managers of your company attending the event, and do some instructing.

By following these simple rules, you will attract into your booth the maximum number of potential customers and for sure will be satisfied with the result of participation in the exhibition.