The last time there was a lot of talk on the network, on the fact that television advertising would be unprofitable.
Many analysts, as we do, and abroad argue on this subject and did not come to a consensus.
Before you start your reasoning, let us turn to the definition of that is advertising on TV (video clips, scrolling text, etc.) and Internet advertising (pop-ups, banners, etc.).
Реклама на ТВ
The most effective and expensive method of advertising. Without exception, all advertisers, like this type of advertising for mass and accessibility, since all have a TV at home, and at least one member of the family watching TV. On television and the media can be started as a video clip, and fast line (Not the best way to advertise) There are also »Video Stores» such as Top Shop, or articulated inserts and slides.
Internet advertising
Internet - advertising began to gain its momentumduring the crisis in 2009. When many companies were unable to pay for TV - ads and advertising on the Internet has remained the same accessible to all, as it was. This is evidenced by the statistics for 2009, which grew by 5% (for the previous year of 60 - 80%)..
Of course, Internet advertising is slightly inferiortelevision, but this type of resource has good prospects and its advantages. For example - are easily accessible and any target audience, as a rule, the desired advertising information, is available on the websites of specialized (construction, machinery, real estate and so on.), Making it easier to search for, or is not unimportant advantage - cheap advertising on the Internet.
Internet brings together all kinds of advertising - that print, and video -.. Videos and radio, etc. if you want to be seen, heard and read, and all this at an affordable price, then you direct route to the Internet.
After reviewing the concepts, we can make a decision.
On one hand it covers most of the webtarget audience, hence the effectiveness of advertising in this resource will be high, but it is worth considering, and the audience, which is designed for advertising. Those grandparents obviously not using the Internet, where they can learn about a new medicine or a new TV series and then top TV picks.
And yet many Internet users - a veryannoying banner ads and video inserts, and they often simply remove it, you can not do on TV. Just take into account is the fact that in some regions of the country - there is no Internet, and the only way to get information - remains the TV and the media.
So, if you have difficulty in choosing a resource forAdvertising - carefully weigh the pros and cons. What is your target audience, what are your financial capabilities and, of course - what the geography of your products that you are offering. If you will take into account all this, then success is guaranteed.
