Banner advertising on the Internet has long been used to attract a new website targeted visitors. The effectiveness of this method showed at the dawn of development of the world wide web.
Currently, banner advertising is nearly a third of all advertising on the Internet. More is only contextual advertising. But in order for this type of attracting clients was effective, and the investment in him pay off, you need to follow certain rules. That will help you attract those visitors who will buy.
The first thing to do is to register in several banner exchange networks. In each of the network coefficients and the terms of exchange may be different. For example, in one display on your site you may offer up to 10 impressions on the resources of other partners. In the beginning, place your banner in all networks where you only managed to register. After a month, analyzing the results you can already make the choice in favor of a network that has attracted a larger number of targeted visitors.
Don't forget that the average person pays attention to the banner about one second, so you need with the greatest possible responsibility for, the content of the banner. So make it attractive, and one that might interest you in just a moment. It is useful to develop several layouts, test them on friends and acquaintances to choose the best.
The most successful colors for banner – orange, blue, yellow and green.
The banner size should not exceed 5 KB. Otherwise it may take long to load, that is unlikely to appeal to the user and certainly won't attract to your site new visitor.
It is best to use an animated banner. The first frame should be such that can attract the user's attention, and all the rest to talk about what your site does and why you need it users. When you compose text for banner use the following topics – fear, curiosity, more of a promise and of course the humor.
Another rule is to always point to the banner the name of your website and logo.
Many people think that the more the banner will be shown on the Internet, the more visitors will come to the site. But why would you Looky-Loos on the site? This is the traffic that you need? You need to attract the target audience that will be profitable. The involvement of the target audience can be more costly, but worth it.
But to rely only on banner ads is not worth it. It is better to use in tandem with contextual promotion from Yandex and Google this will significantly increase traffic and help increase profits.
