Modern advertising has not progressed much. All advertisers use the old proven method, and it means that we will easily be able to recognize it and not fall into the cleverly spaced network advertising business.
Of course, each of us thinks will never fall and will not become another "hundredth buyer". But in fact, we purchase unnecessary goods which are imposed upon us. Coming home from shopping, we find that they bought things while planned to save the same amount.
How does this work? On what levers of consciousness crushes the advertiser? These matters are explained in this article.
Promotional video
Trick 1. "Expert opinion". On rolls or posters cite the authoritative opinion of a person that inspires confidence. Experts of laboratories, the developers of power, actors, TV presenters, singers – those who are ordinary people tend to trust. But one important thing, the positive reviews these people gave not for free.
Trick 2. "A guy from our yard". Ordinary person, ordinary appearance, which praises or encourages any item. He looks like your neighbor, friend, boss, in General, to all those you used to see in the realities of ordinary life, and therefore would have thought, "he's just like me".
Trick 3. "Hey, Doc!". The man in the white robe, which will not advise bad, with a happy expression describes the advantages of this or that cereal, yogurt, etc. And most unconsciously believe him, I honestly think that the product must be purchased.
Market, market and market again
Yes, Yes, and there came through the ubiquitous tentacles of marketing, namely one of its branches, merchandising. Not to fall for the tricks supermarkets follow the rules.
1) don't go shopping with a child, children respond to bright, diverse packaging and ask to buy them. To refuse to the child hard, and it is easier to buy, I didn't cry.
2) Try spending less time in the store, according to research results, every 45 minutes in the store equal to one purchase.
3) Write a list of needed goods. It will be clear that you should buy now, and what is just unnecessary.
4) According to the rules of merchandising, luxury goods are on the middle shelves, at eye level buyers. So take a look below, goods of the same quality but are cheaper on the lower shelves.
5) Take the goods of its own brand of hypermarkets, because they are cheaper. This can be salt, sugar, food wrap, foil. Margins and expenses on promotion is less and thus the price is not high.
6) don't take the goods exhibited at the entrance of the pallets. If he is in sight, this does not mean that it special discounts.
7) don't buy products with sales. This means that it is stale, and maybe overdue.
Don't let advertising influence Your objectivity. Buy a worthy and necessary goods.
