Eau de Toilette Christian Dior Fahrenheit -is a first class a classic men's fragrance. He was the second fragrance of fashion house Dior. Just a second flavor - and a runaway success, because he managed to become the best-selling after only a year after the release. What is the secret of the popularity of this unrivaled toilet water?
It turned out that until 1966 perfume line HomeDior included only women's perfume. And that is a crucial year for the first time the world became acquainted with the male fragrance Eau Sauvage, which instantly fell in love with millions of men. The success of this initiative was the undisputed, it is not just the cost, but also be sure to be repeated. So, in 1988, the public was presented a new fragrance by Dior - Fahrenheit eau de toilette, which received its name in honor of the scale for measuring temperature.
The main difference and uniqueness FahrenheitIt lies in the fact that this was the first perfume whose base is not usual for men's fragrances spikes and fern notes, and completely unexpected flower.
As paradoxical as it may sound, but the newmen's fragrance, which was predestined to become a classic, based on a tender note, honeysuckle flower. Fahrenheit is considered extremely controversial toilet water, every chord that sounds new and new shades.
This wonderful fragrance framed laconicallyglass vials, filled in a parabolic shape. The essence of the title Fahrenheit tastefully displayed in a smooth transition from dark red to cool sand color.
The creators paid much attention to advertisingRoller, because Christian Dior did not just want a new fragrance, but longed to create a masterpiece for many centuries. ? Hijacker of an advertising video was elected? Idly Scott, known for his films »Stranger», »Blade Runner» and »Gladiator». The video shot by him turned out to be a real work of art, completely displaying in thirty seconds the whole philosophy of Fahrenheit flavor.
? The result surpassed all expectations: in the course of three months in Europe, more than one and a half million bottles were sold.
In 2009 a new fragrance Fahrenheit was establishedAbsolute, which has become a worthy successor of the traditions of classical flavor 1988. However, despite all the changes, the essence eau de toilette Fahrenheit remains unchanged. This, above all, the fragrance for strong, proud and full of determination, men can go to the end of the world in order to achieve their goal.
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