Who are the consumers of brands, muse CFOs fashion houses and the most voracious fashion victims?

If we look at history, we can see thatmost active potrebitelnits design innovations and sartorial delights were not aristocrats, and demi-monde, actress and wife of the bourgeois, whose aristocratic society considered vulgar.

As the ladies were supposed to look like a nobleOrigin? Just. It is simple, without attracting too much attention, not emphasizing its shape. Aristocrat used exclusively light floral perfumes, considering stronger flavors indecent. Trendsetters noble origin can be considered only Josephine and Empress Eugénie, darling Worth.

Expensive courtesan, actress and wife of the bourgeoisacted as the most active consumers of the luxury, because the former would most profitable to sell itself, the second - his imaginary or real talent, while others - to assert themselves in a new social hierarchy.

Which picture we see now?

Ever since the nineteenth century, little has changed. At the shows, you can regularly watch the actresses and singers, and in stores such as Central Department Store and Tretyakov boutiques directions - bored housewives, slowly buying up of Gucci and Prada (remember bourgeois wives) and socialite, eyeing everything with rhinestones and ruffles (remember ladies demi).

Thanks to the efforts of the media, even a student from New Cheremushek diligently saves on the treasured bag LV, sincerely believing that it was still brown rectangle will still get her to the world of oligarchs.
Where are those selfmade women, which createsChanel? Sometimes a run to the shops closer to their closure, constantly talking on the phone and hastily buying a couple of formal suits and elegant gold jewelry - without even leaving the house, for example on http://www.rtm-zoloto.com.ua/kulony. Where are the fans Marzhielly? They often can catch in vintage shops and flea markets.

With the aristocracy even worse, in ourcentury it has almost disappeared. The remaining members of the royal families are under constant attack by critics and the media, including, and »fashionable» attacks. Remember how the British queen blamed for addiction to Hermes, and at one time which is why this brand scarves were considered vulgar.

On the other hand, with some gusto in the press comment outfits Oscar and Grammy. It turns out, »fashion» and »pop» is still bound by strong ties of consumption.

Maybe it is because of these litsedeyskih polusvetskih images and fashion and is considered frivolous indulgence?