Mohamed Dia — designer, founder of brand "M. Dia" — the first and, to date, the most popular brand ("street clothes") in France. Now Mohamed is 34, and he runs a very successful business in the fashion industry, with an annual turnover of 17 million$.
Note:
"Streetwear" (eng. "clothes street") — the phenomenon of authentic street fashion, which is formed in the environment of youth subcultures: skaters, rappers, members of the movement "graffiti", etc. Has African-American roots. The principal difference fashion "street" from "high" is that the first aims to identify the owner of a thing with a certain group or subculture; at the time, as "high fashion" and imposes authoritarian style, created by designer. It more or less attractive to all, and if the passer-by you see the thing from Prada or Gucci, usually it speaks about having money and ambition.Clothing brands similar to "M. Dia", the style of the streets combined with the author's beginning. This is not the typical clothing from Korea (http://ks-store.me/), she has her own style and flair and that is why it is so amazingly satisfying customers.
Mohamed Dia grew up on the outskirts of Paris, a quarter of panel apartment buildings built especially for immigrants from former French colonies. His childhood had been joyless, and he used to think that in France a black man has no chance for a bright future. Waving his hand to study, Dia almost became a "bad guy" — he started riding a theft, and 15 years in jail for 4 months for car theft.
It's hard to say what he had behind bars, but the freedom he came out a different person — tempered and obsessed with the dream to reach the top.
The terrible secret of Mohamed Dia:
His body more than 20 tattoos, and the most mysterious — between the shoulder blades. It contains an inscription in Chinese which reads: "Born to succeed". Sounds suspiciously like a spell, helping him to win...
At the age of 19 Dia made a trip to the USA. He's been roaming American streets, sees fashion black guys dressed in baggy jeans. Those are waddling, his forehead tilted down on the hoods of their bulky sweatshirts, and Dia immediately realizes that this style is something that is not yet in France. American "fashion streets" surprises with its heterogeneity: each youth group, whether skaters or rappers, looking for its own ways of expression in clothing.
On his return to France, Dia has created her first collection and suggested that his Parisian friends, the infamous rappers of the team, "Secteur Ä", to dress in the style of American streets. Those did not object, and soon the orders flowed to him the river. So, in 1999 the brand was born "M. Dia".
Mohamed Dia for the newspaper "New York Times":
"American clothes are too big and colorful for the Frenchman. In France young people like things simpler and tighter. They want to look like Americans, but still remain French."
Today in France the M. Dia brand clothes you can buy 4 650 multi-brand boutiques and shops in USA collection M. Dia presents more than 200 retail outlets. In addition, items this brand offers two of the most popular French online store La Redoute and Les 3 Suisses.
Mohamed Dia in person
Skeptics:
"You can't go to the store and buy "clothing street ". If you believe in it, you were brainwashed by good marketing".
