It would seem that beauty and talent is enough to make a statement. But behind the glossy picture of a model is hiding a lot more than you might think at first glance. It was the ability to charm, engage in dialogue at the highest level. In the end, any event where "light up" the face of the beautiful model, guaranteed success.
But is this enough? His point of view, says the head of the model Agency "Allyfashion" from Moscow Khabibulina Eleanor: "Now there is a lot of agencies, many of which bright flash, and then disappear forever..." What would it take to stop them? Money is invested, the relay of advertising, pr, meetings and presentations held. But there is no result. And why no one wondered why. But it is worth thinking over how to create the right relationships with customers, or how to inspire the team to further activity, as something begins to change in consciousness.
"The key to the success of the Agency largely determine his staff," said Eleanor. And really, what kind of business will benefit from the constant change of staff? Should tie relations, as a new man is coming. Here the Agency is being rebuilt. "And if there are unscrupulous people in the team, it is possible to lose reputation is very simple. Still, much is built on trust and with models and with clients... — she concludes.
Equally important, according to Eleanor, to comply with additional principles. These include "non-standard proposals". If you think that the modeling Agency call to find models for fashion shows and advertising, and solve various business issues, then you are mistaken. Every day comes a huge number of calls from men wanting a personal meeting. Beautiful girl, pleasant atmosphere of the restaurant, candlelit dinner...who could resist such a dream reality?
"Most interesting is that many girls with model looks, show interest in similar proposals," says Eleanor. And at these meetings invite and managers. "Apparently to ensure "good" intentions". It turns out, is not required to work on photo shoots and exhibitions, you can just go on a "date". But if the Agency is organized properly, the service needs arise.
Among other nuances of the model Agency, Eleanor finds one that does not fit into the usual boundaries. "You knew that when choosing the model a determining factor for most people will be not hair color or leg length, and energy, the charisma girls".
Standards invented by people for people. But is it the admiration, love and worship? No, individuality. Therefore, the first Council of which all the aspiring models – to develop! Nobody cancelled routine work and patience. Without it it is impossible to achieve the goal. But if you have character, if you work hard, anything is possible. "You don't have to be perfect, your job is just to convince the others."
