The development of the model business in Russia is akin to that familiar to us all from childhood tales of Cinderella. It also appeared as if by magic.
After all, some a couple of decades ago it was hard to imagine that Russians in the near future will be a flash on the leading catwalks in the world, along with Western models.
Undoubtedly, the Russian girls were present in the world of foreign fashion, and in the sixties and seventies, and eighties. However, most of them were girls, who emigrated from Soviet Russia, or was the place closed fashion shows at the embassies.
Be that as it may, Russian model overseas was the exception rather than the rule, and the achievements of Russian fashion models were more than modest. And it's not that Russia was not worthy representatives of this profession, just international relations of the USSR with Western countries in that period was described as very strained, if not hostile. And the concept of "fashion" in the USSR to a certain point did not exist, and Soviet women were dressed in what have been widely produced light industry.
A huge influence on the development of the fashion business has had a rapid development of the film industry and pop music, thanks to which well-known figures of the Soviet culture began to spend more time abroad. The result was the opening in 1966 of the first fashion house in our country and the creation of the first fashion collections.
Today, according to statistics, one third of the most popular models originating from countries of the former Soviet Union. In the modern modeling business, there are two directions. The first type includes models representing models Haute couture on the catwalk directly, and the second is a model who starred in commercials and shining on the covers of fashion publications. By the way, our girls are significantly more likely to act in role models, and, tellingly, this trend is gaining momentum.
Gradually Russian beauties reached the level of Western models, and in just a decade, Russia has become a country of high fashion and have taken a worthy place among the partners of the fashion business in the world. Now Russian names sound quite familiar in the advertising campaigns of well-known companies, on the covers of glossy magazines both in Europe and in America.
Now models from Russia are very popular abroad. In modeling they began a fresh wave, opened a new era in the fashion world. External data models stopped pounding to narrow the scope of the standard, and new images made in a substantial variety in the established system.
The business model has become more international, but you cannot say that only the origin has helped our models to gain a foothold in a foreign environment. They have achieved this by continuously developing and actively seek unusual solutions.
However, the main achievement of Russian beauties is that thanks to them, Russia has received the status of world model state.
