Today there is an opinion in Russia is completely missing the business model. If you look in past times, it is possible with such statement of a question agree.
In stores today exhibited bundles of magazines, and on the highways of Moscow are billboards, hosts major fashion week, formed a certain judgment that this opinion is questioned, you can say it is wrong.
Some Directors of advertising agencies say that the business model really passed through different and sometimes difficult periods of its development, and not the most successful. Sometimes you had to lose the best employees and to listen to the opinion, that the business model is really in the country dies.
But some time passed, everything started to change for the better, gave rise to new agencies that understand their future. The most important thing is to keep such business on a professional level, although in our country this business earning is not easy.
If to cite some examples, for example, in Western Europe the rate on royalties of the models is about fifty percent, and we have barely even twenty percent. Still, with such a small income it is possible to hold "afloat". I shouldn't lose hope, and know that eventually it will be possible to obtain large profits.
It is not true that business in Russia is not developed! Quite the contrary! People start to live much better and richer. There is hope that in the future fashion "will need" a much larger part of our population. The business depends on the welfare of the state!
Today in Russia increased the number of fashion designers and it has allowed Moscow to spend about a month pret-a-porter (ready to wear). Began to appear a lot more commercials if you remember the old days, we did, only adapting foreign commercials (voiceovers). Now often a foreign company that is shooting a commercial in Russia. Recently the maximum has increased the number of Russian glossy magazines.
This situation gives an opportunity for our models to work successfully in Russia and not to go for "big money for Cardon". Stars easy become and in the Russian Federation.
It can be noted that the business model is slowly evolving and quite successfully, now there are four leading agencies: Modus Vivendis, Fashion, President, Point. There is in some quarters a definite opinion about what the models are trying by any means to go abroad, but this expansion has always been, but now it has become much less.
We agree that our girls are the most popular and successful work in the West, thanks to its many positive qualities. They are much better educated than their colleagues, and interesting. But these girls there are. From a large number of girls, many are lost from lack of motivation and experience, and most importantly not learning English.
Unfortunately you cannot safely say that the business model was profitable. Until he brings tangible income, but sooner or later we will definitely reach that.
