On the advice of the hip-hop star and Farrell's rapWilliams Italian brand Moncler put under the gun an extravagant couple of artists from Miami FriendsWithYou. ? The result is a hilarious riot of forms and colors.
A couple of years ago the owner of Moncler? Emo? Uffini said: »I want to appeal to girls on mopeds and skateboards, and not to grand dames. » The appeal was heard by American artists Arturo Sandoval and Sam Bork-son: »Most people from the fashion world take themselves too seriously. And u? There is another philosophy: it's all about fun and about ideas - not that these fashionable snobs! He allowed us to be strange, and we immediately got down to business! »
Since 2002, when the now forty ArturoTridtsatisemiletny and Sam first met in the bohemian get-together in Miami Beach, they are trying, in their words, »spread the positive message of magic, luck and friendship, influence on world culture, pestuya moments of spiritual awareness and a powerful joyful interaction.» No wonder many installations FriendsWithYou used toys (workshop in Los Angeles littered with sculptures of cartoon characters), and the leitmotif of cooperation with the Moncler has become the device »glempinga» - glamorous camping. Then came the way of the fact that the brand once started with the production of tourist tents.
My favorite character duo - neon ravesmiley, which can carry a thousand different meanings. Their idols - iconoclasts, from Monet to Picasso and directed by Jodorowsky and Takashi Murakami, and in fashion, says Borkson they something peeped at actionists artists Cindy Sherman and Leigh Bowery. Whether the genius visionary, catches global trends, whether a couple of charlatans with noble aspirations, and perhaps the one and the other, but, as it were, din any friends issued a collection of cheerful jackets and tops, which had already made a splash in Tokyo where it swept away a crowd of thousands.
Who is their ideal client? »Jesus» - is responsible Sandoval. »Or a cute chubby boy, with whom we met in Tokyo - adds Sam. - It looked like we work, and noticeably upset when we cease to draw - his eyebrows raised like: »What happened?» And we went - it made him happy. » Mary Fellows
