»Play-Up» (Play-Doh) - a unique materialmodeling and simulation, and in other words, Sculpture. Unlike conventional clay, it hardens with time, so the object can be without anxiety for the safety of pick up. The closest »Play-Doh» to salt dough - it too is flour, water, salt, however, has added components that make it easier to work, increase the plasticity and stickiness completely clean, non-toxic at the same time they do not cause skin irritation. These components - a trade secret of the company Hasbro. That's right: a question of a patented material, that's why we write its name with a capital letter and zakavychivaem Russian version. In 2016, this iconic material, darling, I must say, not only the children, said 60 years.
The history of »Play-Up» - an interesting story
In general, something similar on a large scale beganProduced in the 1930s, but that material was not positioned as intended for crafts. It was developed by Kutol Products (Ohio) employee Noem McVicker, commissioned by Kroger (Ohio) as a wallpaper cleaner. ? As in many other US homes, as in other countries, coal-fired heating was used, and not to smear soot over the walls, something was needed to grab its particles without damaging the papers. With the development of centralized heating, the appearance of vinyl wallpaper, the role of the product declined, and by 1950 the McVicer family was close to bankruptcy. But when they learned that their means are actively used by children to make something, they opened Rainbow Crafts and released the first batch of material in 1956 solely for creativity. Previously, the composition was improved, it was called ... »Play-Do»!
Other important events:
Through the efforts of Hasbro, by 2005 the product was sold in 75 countries, to realize 95 million cans per year. To date, the figures clearly become more. Of course, increased and diversity.
»Play-Doh» never ceases to amaze
Hasbro employees came up with a great name fornew brand, using the »Play-To» and the name of the great Italian artist and scientist. Toys »DoVinchi» are sets, which include the famous vayalny material in several colors and styler - object resembling a pastry syringe, and it also provides various tips.
The brand entered the market in 2014 and soonHas achieved tremendous success. The styler can be a kind of brush and something like a 3D handle. With its help, it's easy to decorate various objects. For example, you can turn an ordinary glass bottle from under a soda into a designer vase or decorate the facade of a plastic house from the designer Banbao with skilful patterns. For those who are interested in »DoVinci», and this is not difficult, even there is a social network.
