What do you think, what problems encounteredfirst pilots most often? You would not guess: The most frequent complaints were that their blinding sun. So there is nothing surprising in the fact that in 1929 the command of the US Air Force signed a contract with the company Bausch & Lomb to create points to protect the pilots eyes from the bright sunlight at high altitudes. In this case it was necessary to preserve the clarity of the picture.
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In 1937 brand Ray-Ban, which was originally the property of Bausch & Lomb, started production of the well-known points, which later became known as Aviator (Aviator). Points perfectly protected from glare and UV rays are filtered. First released were called Aviator Large Metal: frame weighing 150 grams was made of metal, the lens was slightly raised and there were more eyes 2-3 times. The lenses were made of glass, glass green teardrop shape. This form allows you to filter IR and UV rays at any directions.
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Aviators US troops immediately approved stylish glassesRayban, which in addition to the excellent eye protection and still looked pretty spectacular, attracting the attention of the beautiful half of humanity. And already in 1937, Bausch & Lomb Launches Glasses Ray-Ban Large Metal (http://dostavkarayban.ru/catalog/ray-ban-round-metal) Into production to civilians.
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By the 40th year of the last century, Ray Ban sunglasses have won the sympathy of the police, pilots, boaters, and fishermen. Of course, drivers. In 1943, General Douglas MacArthur in Ray Ban (http://dostavkarayban.ru) Hit the world press in the photograph taken inthe landing in the Philippines. From that moment began the march of the brand in Hollywood. Ray Ban Aviator sunglasses lit up in the film »The Cobra,» »Live and Die in LA.»
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In 1952 Ray-Ban has released a new model - vayfarery wing-shaped Cadillac. On the change of metal plastic came into the frame. However, after the 60's novelty sales fell. In 1982, the company signed an agreement on brand advertising with the company Unique Product Placement. And until 1987 advertised glasses Ray-Ban appeared in 60 films and television shows. After the TV series »Miami Vice» and »Detective Agency» Moonlight »sales increased manifold. In 2007, there was diversity of color schemes points. They were worn by Michael Jackson, Madonna, Jack Nicholson, Elvis Costello, the band U2 and many other celebrities.
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In 2012 it created a collection of Ray-Ban Ambermatic2012 Limited Edition with photochromic and chameleons series with rims of 22-carat gold Folding Aviator Ultra. One of the most lucrative and profitable areas is a collection Tech brings together innovation and history of the brand.
