Every week on air "MUSES-TV" presenters "Icon of style" Rita Che and Igor Gulyaev help participants to transform and to look at ourselves in a new way. Where they find inspiration and what challenges are faced?
Why did you decide to work in the new format? After all, before both were leading in the frame, and now you don't even intersect?
Rita Th: We are a creative people, can't stand still. Therefore, change is everything. In addition, Igor "ecocivil" now are two different scope of work. I totally feel like a mistress of the transformation of our heroes and a psychologist, and Igor as a connoisseur of the tastes and preferences of stars engaged in his usual business. Everything is logical, but I miss him, he had a lot of fun.
Igor Gulyaev: This is due to lack of time, we select those days in the chart, we convenient. Rita is a great tandem that is comfortable to work with, and I know that it's mutual.
How do you choose the characters who will transform?
Rita Th: Heroes send questionnaires, we analyzed them and, when the desire to see themselves in a new light is an interesting story, can't resist. I'm always interested to delve into the minds of people and to investigate their desire to become better and more noticeable.
Igor Gulyaev: Select from submitted questionnaires are the most interesting. Those who will be interested in working who have a zest.
Who is harder to find a new way — the guy or the girl? Why?
Rita Che: Here, Paul. Sometimes I feel the person at once and see the way, sometimes guided solely by their instinct, if man does not know what he wants. But then you make a hero out of the comfort zone, and not all this really is ready, someone needs time to adjust. And then we select the way to grow into that man came later.
Igor Gulyaev: Depends on the person, not the gender. After all, changing not only the appearance, it is important that people feel differently, so the image stuck.
What is most frightening guys in the Transfiguration?
Rita Che: A Manicure.
Igor Gulyaev: There are guys who are afraid to go to a beauty salon and to do as they think is not appropriate for men procedure.

Rita, you consult with Igor about bows for the characters or all things you eat it?
Rita Che: the program now works as a stylist, which we took Igor to the team, and he helps to choose Luke.
You choose them as new images?
Rita Th: First communication. Need a person to see, to feel, to understand what he needs. A million options, but our heroes often have a specific goal, the transformation they need for going on a date or a job. And I can't dress crazy formal dress to the hero if he needs to find his casual style with a twist and get a job. Realizing what a hero and what he needs, we together with the stylist are working on the details of the image.
Igor, your program remains the function of the designer or now you are only as host-interviewer?
Igor Gulyaev: In the new format I'm more like a presenter-interviewer, of course, but still I talk to the stars about style, about fashion, about who is engaged in them and the selection of clothing.
The main characters always leave happy? There is no such that they didn't like the new image?
Rita Th: Sometimes. Boldly trimmed by the head not all guys have survived, and not all girls feel comfortable at the neckline. But best of all, when after a while you see heroes who did not return to their stretched sweaters: steel take care of yourself and use the advice they were given.

Igor Gulyaev: of course Not. Someone doesn't like your hair, makeup. It's okay, not everyone is ready to change. Probably all happened: you come to the hairdresser, cut their hair, and the result is something wrong. But we don't change 100%, we set the direction.
And you dare to come ia such transfer, to the eyes of the whole country change its image?
Rita Th: If I felt such a need, of course.
Igor Gulyaev: Easily!
Igor, how do you choose guests?
Igor Gulyaev: Honestly? Those who are in Moscow.:) Of course, we want to invite those who are interested, but, since everybody's schedules are crazy, it all depends on who is available during the shoots. Adjust to each other. Not everything depends on us.
If the program came Karl Lagerfeld, what would you asked him?
Rita Th: Black and white ever go out of fashion?
Igor Gulyaev: Why do we still not know?
Your personal style icon?
Rita Th: Tilda Swinton.
Igor Gulyaev: Marlene Dietrich, Sophia Loren, G on Kelly... Legends of the XX century, which are known to everyone.





