? Oksanda Ilinchich, a graduate of Central Saint Martins College of Art & Design and founder of Roksanda, about color therapy in art and fashion.
Your brand has celebrated a decade. How does it feel?
To be honest, the time flew by so quickly that I did not even have time to realize how many things learned and managed.
What lessons - chief?
I really grew up with as long as the first leftcollection, consisting of only 20 cocktail dresses. Today in my arsenal - casual wear, children's line, knitwear, collection of swimwear, accessories, shoes, created in conjunction with Tabitha Simmons. In the beginning I had no idea what it is, my client. With the opening of the store on Mount Street finally gained access to an audience, and now I feel it 200 percent. Optionally, the buyer know in person - it is important to have contact with him, to feel that you are like.
What do you think of that girls like your brand?
My style is feminine, but at the same time modern,bold. I love color and I believe in the power of color therapy. I will never forget the colorful works by the artist Jason Martin, who first saw at Frieze Art Fair in New York. The best example of playing with colors not think!
How his achievement are you most proud of?
Jubilee capsule collection and, of course, the opening of the London store.

Remember the best advice that you give.
In college, I studied with brilliant Louise Wilson. One day she said, »But please, do not follow the rules.» Of course, I'm not one of those who radically breaks down stereotypes, but also do not want to imitate anyone. Apparently, therefore, at the beginning of a career he felt the black sheep: always wanted to prove to all that evening dresses can be really cool!
The inspirational work today?
Ballet. Since childhood, I love »Swan Lake»! That summer collection inspired by dance - though modern. I think it is important to sometimes switch to other forms of art - born from the synthesis of something interesting.
? As you are talking about other types of art: which film best reflects the spirit of Roksanda?
Difficult question. I can revise endlessly Tarkovsky's masterpieces, »Midnight in Paris» by Woody Allen, but to something to associate the brand ... We need to think. Or remove their own movie.





