What is SEO and contextual advertising, and what's the difference between these two concepts?
All very simple, SEO site optimizationIt provides for the promotion of a particular resource via the search engines, which includes prescription meta - tags, registration in catalogs, creating inbound links and more. Contextual advertising, in simple terms, involves buying ads on sites other sites.
To save yourself a headache, we consider in more detail the benefits of SEO and PPC advertising alone.
Contextual advertising. What you should pay attention to.
1. The ability to process control means fast enough to learn and deal with contextual advertising. A major role is advertising management efficiency. For example, at any time the owner of the content can change the text or even stop the company.
2. Targeting involves setting displays the content in time and geography. Marketing Project will only work at a time when the customer will be able to control a separate process of work (orders, contact with a potential client, or both).
3. The appearance of the result is observed almost immediately, if the funds for the service are listed in time, which is not the case with SEO. At the same time, the cost of SEO services expert and advertising company has not been canceled.
4. The attractiveness for small businesses, which is manifested in the fact that SEO requires a significant planned budget, contextual advertising - it is not an investment in the future and the present.
5. Мониторинг. Масштабы и результаты контекстной рекламы можно наблюдать через короткий промежуток времени и при небольших затратах, с целью эксперимента. Только после мониторинга результативности можно принимать дальнейшее решение о надобности проведения полномасштабной рекламной компании. Результат SEO оптимизации можно будет оценить только по завершению всего процесса, на который потрачено немалый бюджет и время.
6. The flexibility of the advertising company. The customer can at any time stop the slide content, due to existing factors, issues, or to save financial resources, and also easy to renew. In the case of SEO will not happen.
SEO optimization may not be a bad option for the company's marketing reasons:
1) For organic searches conclusions still more credibility among the world »web» users, so SEO will bring more clicks and conversions.
2) Разница в ценовой политике. Если стоимость одного посетителя равняется 1 у.е, то за 1000 посетителей заказчику придется выложить 1000 у.е. Но если 2% из 1000 посетителей сделают заказ в общей стоимости более тысячи долларов, то это будет уже не плохо.
3) The lack of a price war in SEO is important. This ensures a certain stability of the planned budget. The cost of PPC advertising services are constantly varies, depending on the market competitors.
Summing up, it is noticeable that the advantages of SEO optimization, compared to contextual advertising, much less, but the weight of their very, very high.
