About the brand "Timberland"
"All the best from Odessa!" fond of saying that the inhabitants of Odessa, and they are right. World famous Shoe brand "Timberland" owes its birth Odessa to Nathan Schwartz, who emigrated to the USA was able to realize his dream into reality and created a company to manufacture footwear. Later this brand became known worldwide under the brand "Timberland". His father was continued by his two sons and grandson Jeffrey Schwartz, who since 1991 has been a Director of the company operating officer, and in 1998, became Executive Director and President of Timberland.
Innovative technology
The brand name first loudly sounded in 1973, when the world first saw the yellow shoes with unique water-repellent properties and a modern eye catching design. It should be noted that these shoes tested were advanced for the time, technology that allows you to attach the sole to the leather top of the Shoe without the use of stitches.
In addition, new innovative laces made of artificial material – nylon was not torn and was not frayed as quickly as cotton, and the use of stainless steel fixings made shoes more attractive and durable.
All of the modern products company uses advanced processing technology, the leather and waterproof Gore-tex® lining, Vibram®, Primaloft® insulation, as well as other novelties and innovations of the company.
Consumer properties
Consumers all over the world were able to appreciate the shoes and the iconic proverb – the company's motto: "the Quality is higher than you'll ever need".
High quality polymeric materials soles and leather uppers, as well as its convenience and practicality have made the products of the brand among the most recognizable on the market. In addition to tourism, mining and other footwear for active recreation and tourism brand is famous for loafers for men and separate lines of high-quality and fashionable shoes for children and women. These products are used advanced technology skin treatment HelCor® that make it resistant to punctures, fire and tears.
Style icon
Its triumphal procession through Europe yellow shoes Timberland began in 1980. Their popularity increased day by day in different countries and reached its peak in Italy, where he became a visiting card of the youth subculture "Paninaro" — "tough guys", the regulars of the famous Milan bar "al Panino".
In Europe fashion is not stopped. Its next peak on Hong Kong and Japan, where in 1985 the yellow shoes became a symbol of individuality and progressiveness. Timberland shoes are in many countries of Asia called the "Boot your dream", and the eponymous project of this magnitude can unite millions of young people who want to achieve their goals and firmly believe in the realization of his dream.
Timberlands (http://timberlandcompany.ru/catalog/zhenskaya-obuv-timberland) today
Today well-known Shoe brand won the markets of almost entire globe. Yellow shoes can be bought in Odessa — the city that gave the world their inventor. Shoes of the world famous brand widely available in many boutiques and on the virtual shelves, the specialized Internet stores.
Easily recognizable brand logo in the form of an oak, growing steadily from the ground and opposing any storms and crises are familiar to many consumers worldwide. Men, women and children enjoy wearing not only shoes but also clothes, and also clothes for sports and rest from the company to Timberland.
Marketing research and consumer surveys showed that the products of Timberland gives the buyers a sense of freedom and constant movement in pursuit of their goals.
Footwear and apparel company known and popular throughout the world. The offices opened in major European cities, the UK, Spain, Taiwan and China. In 2010 opened its first Indian store in the capital new Delhi. The company firmly believes and stands on the ground, clinging like an oak tree rooted in its history and directing their gaze to the future, which promises new prospects.
