Almost certainly after watching the movie »The Devilwears Prada »many of you have ever learned about the existence of the fashion house, or pay him their attention. And no wonder! One of the most striking and provocative representatives of the fashion industry certainly deserves it. The history of its creation - a clear example of this.
1913. Italian Mario Prada opened Fratelli Prada store in Milan that sells handbags, accessories and luggage of expensive and sometimes exotic skin (eg, ostrich or crocodile).
1919. Prada manages to become the official supplier of the royal court in Italy and to ingratiate himself with the aristocratic elite.
In 1950, thanks to long-term studies,development and use of innovative materials, Prada will present a special type of nylon. It was a breakthrough in the fashion world, and the things of it remained for a long time bestsellers of the brand.
Miuccia Prada
1977. House reins pass to Mario Prada's granddaughter, Miuccia Prada. She dreamed of the future on the stage, but, seeing the pitiable condition of the family home, still agreed to his head.
1978. Miuccia met her future husband, Patrizio Bertelli, who offers her plan for the revival of the fashion house. He advises to abandon sales of other brands in the Prada store, restart the line of classics and concentrate production in Italy. Miuccia follows his advice, and in the same year, Prada accessories for the first time appear in the pages of Vogue.
1979 Prada fashion empire extends to accessories and footwear added a line for women.
1988. For the first time under the Prada brand name, women's clothing, the presentation of which is held at the headquarters of the company.
1993 became productive for the fashion house. First, run the line Miu Miu, which focuses on avant-garde and sophisticated young people, and secondly, there was the first men's collection - now the clothes, shoes and accessories from Prada can afford to representatives of the stronger sex.
1997. In light there is a line of lingerie, which feature in the complete absence of the logo on the fabric that era logomanii 90s it was very brave and provocative decision.
2000. Under the brand Prada glasses and begin to produce a line of skin care products, the release of the final stop in 2007.
In 2004, Prada sign a contract withthe largest distributor of perfumes and cosmetics in the world PUIG Beauty & Fashion Group and released her first fragrance Prada Eau de Parfum, also known as Amber.
2013. Especially for the film »The Great Gatsby» with Leonardo DiCaprio in the title role Prada designed costumes, for which they were nominated for »Oscar», which got. :)
