The main rival Dior and Louis Vuitton, Chanel brand, on the contrary, did not delve into the history of architecture. Lagerfeld was chosen as a modern structure by Zaha Hadid — building giant "Dongdaemun Design Plaza", located in the historical center of Seoul. Interestingly, the building initially aroused more condemnation than admiration of the townspeople. He was accused of megalomania and recontextualise. And in fact is an industrial-looking object, resembling a huge stain of molten metal, covered forty-five thousand metal panels of different curvature. At night the building is illuminated with led lights and begins to look like a spaceship. The show, as always, was done expertly: a bright spot glossy round stools in all colors of the rainbow and she wear a traditional national costume shades of pink, orange, green and red look extremely picturesque on a futuristic white background.
The collection of Christopher Kane at the Sky Garden
Such exploration of new spaces using a fashion show into fashion. For example, Donatella Versace its latest collection moved to the newly built skyscraper in Milan City Life authorship all the same Zaha Hadid and Christopher Kane — recently constructed in the city of London skyscraper Sky Garden. This last, incidentally, made a lot of noise — it architect Rafael Vinoly was accused of mistakes during construction, the similarity of the interiors of the terminals of the airport. However, the building is gradually becoming one of the main viewpoints of the city, and the show of Christopher Kane, many will contribute to its promotion. And if the Versace collection didn't correspond with the architectural landscape around it, the Englishman is perfectly inscribed broken line of clothing to the geometry of modernist buildings.
Meanwhile, a senior colleague like the Prada, Phoebe Philo of Celine. he joined the creative Union with the artist FOS (under this pseudonym hides the Dane Thomas Poulsen). It draws its boutiques, including the recently opened in the Tretyakov passage, and he builds the sets of her show. For the collection spring-summer 2016 FOS stretched along the catwalk above them and colored the cloth, making some semblance of the national Assembly that beach tents, not photographic backgrounds, Turned out the counterpoint with unexpectedly feminine and almost entirely black and white collection.
Similar constancy is different and Jonathan Anderson. Collection for Spanish brand Loewe it is not the first season shows in the Parisian UNESCO building. Again, this architecture of the 1970s, with its characteristic asymmetry, meandering lines, endless outdoor terraces, the juxtaposition of contrasting textures: glass and concrete, metal and stone. And the designer in the collection plays on the contrasts of Matt and shiny, transparent and fluffy.
Many of the above architectural flourishes available iskluchitelno the industry giants. It became especially obvious after the Fendi restoration of the Trevi fountain, a masterpiece of Roman architecture of the eighteenth century. And in the Wake of the Palace of Italian civilization in Rome, buildings, built by order of Mussolini in 1943, about which Karl Lagerfeld said that it will serve as inspiration for the next fifteen years. Now there will be the headquarters of Fendi. It is clear that saving historic buildings of the Eternal city is a long — term strategy of the Roman Houses.
If all this is just marketing, it, admittedly, quite spectacular. But it is part of the new emerging reality in which fashion more than just clothes. It promotes high art, claiming herself to be his full part. Ambition, worthy of respect, isn't it? </p>
