Over the years the Fashion House on the creation of collections by many talented European designers. The condition was only one – the materials from which were made clothes, should be lightweight, translucent and weightless. Year by year the designers created the collection, which had no unified concept of development. However, each model Chloe was associated with a warm summer afternoon, bright sun and a slight aroma of Provencal herbs.
Since 1957, the Fashion House Chloe begins to collaborate with a group of bright and talented designers from the movement Le Style, the most famous of which was Christian Bailey and Gerard Piper. They created Chloe for some great romantic clothing collections.
The Renaissance in Chloe was nachalas in 1966 with the arrival of Karl Lagerfeld then still very young and unknown designer. First, he has developed a few models for collections under the guidance of other designers, but soon began to produce their own collection for the Fashion House. Gaby Agen has always relied on fresh ideas of young talents. And this time she undoubtedly won. It is thanks to Lagerfeld Chloe in the 60-70-ies was the best-selling brand of clothing. Contradictory combinations of fabrics and styles has resulted in indescribable delight of the Parisian fashionistas, for each display of collections of queues of fans eager to see a great show.
1973 marked the opening of the second chloé boutique on Rue du Faubourg Saint-Honoré ... and the release of the first amazing aroma.
In 1983 Karl Lagerfeld, world renowned fashion designers invited for the post lead designer of Chanel, myself and Gaby Agen went to the Richemont Group. The Fashion House began hard times. Produced collections were dull and monotonous, and the absence of the talented Director, what was Gaby Agen, the Fashion House was on the verge of ruin. In 1985 the brand was bought by the company Compagnie Financiere Richemont SA, the third-largest holding companies that produce luxury items.
In 1992, Lagerfeld returned to Chloe, but, alas, to reach the once conquered the heights was impossible. Five years later, when changed fashion designer Stella McCartney, who had just graduated from St Martins, Chloe returned to its former popularity. Their crazy ideas she made in semi-transparent dresses-combinations, silk corsets and knitted lace, which became the "calling card" Chloe. Lace, by the way, had to appeal not only the fashion of the time, but designers all over the world. It is not surprising that such elements have survived have survived and successfully used but only in French but also in Belarusian women's clothing (http://kiara-onda.by/about).
In the early 2000-ies becoming a leading designer Phoebe Philo, which created a simple and elegant clothes, without making it pretentious. She returned to the old beauty and luxury, which had Chloe when Gaby Agen. In 2004 the company began to direct a Paulo Andersen, whose innovative approach was exciting and the audience, and other Fashion Houses. But the excessive extravagance was no longer in fashion. And in 2008 in the place of the designer comes Hannah a Holiday (Hannah MacGibbon), she manages to create collections of Chloe on this day. Her approach to the modeling of clothes is in the revival and preservation of traditions, and at the same time making the outfits changes, which dictate the modern fashion traditions. It was she who brought into fashion multilayer complex cut dresses that look incredibly feminine and elegantly highlighted.
Many European and Hollywood stars prefer clothes Chloe to any other outfits. Among the admirers were and grace Kelly, and Maria Callas, and Jacqueline Kennedy. Among the contemporary Actresses are fans of the Fashion House, Natalie Portman and Kirsten dunst.
