This article presents a brief interview, taken by our reporters at Maurizio Modica and Pierfrancesco Dzhilotti.
The history of the brand Frankie Morello began in 1998. Maurizio Modica and Pierfrancesco Dzhilotti created an uncompromising brand. They give birth out of chaos order — new fashion order.
— Who is doing what in your professional tandem?
— M. M (Maurizio Modica), P. D. (Pierfrancesco Dzhilotti): Work and responsibilities are distributed equally. Sometimes we are facing difficulties, but in the end, all coordinate together.
— Where did you get the overwhelming desire to show the shortcomings of the so-called clothes?
— M. M.: the original "defects" was used to create a unique style. To date, this idea has been interrupted in other designs.
P. D.: In any case, the "defect" is now the manifestation of uniqueness.
— You claim that it is not necessary too to take seriously their appearance.
— M. M.: in General, life should be treated
ironically — our philosophy and our achievements example. We try to Express it in our shows and collections.
P. D.: People should be treated humorously
to their own images, but to feel the line between irony and ridiculous appearance.
— It is believed that our appearance is intended to emphasize the individuality. Do you think that frivolous attitude to the appearance may be the result of thoughtless,
and irresponsible attitude to life?
M. M.: We're talking about irony
(but not about clowning) is literally in the detail: for example, the bag in the form of pits, ironic details of the denim products. Buyers should always feel comfortable in our clothes and never look ridiculous.
P. D.: it is Often your style of dress is the complete opposite of your being!
— Sounds like your life motto?
— M. M.: People often create non-existent problems, some of them are called "credo". We would like people to understand: no problem if you yourself did not create.
P. D.: I Have no creed to hate mottos and slogans!
Say, you named her brand in honor of his beloved dog. Is this true?
— M. M.: they think the brand is named after our dog, but it is not true, because the dog, Frankie, appeared a year later.
P. D.: It's just good luck that we can perpetuate the name of our pet.
— How soon will appear in Russia mono-brand boutique?
— M. M., P. D.: In the near future it is planned to open a big Studio and, of course, mono-brand boutique in Russia. And Moscow is the best suited for this, because in the last few years has established itself as one of the new capitals of fashion and luxury.
