The first pair of jeans saw the light in the middle of the XIX century. At that time they presented a simple piece of tent fabric. Denim clothing, impervious to dust and dirt, was comfortable to wear, maintains air and easy to erase. Severe miners, and others who were always in leather pants, capricious and flawed to wear, took this novelty with delight. To them was quickly joined by other representatives of working professions, however, the intelligentsia of the invention men's jeans not even noticed. Redingote sedate, austere coats and Hoop skirts at that time ruled the roost in the higher strata of society. Who could assume, what glory and recognition waiting for this stylish apparel in the future century!
The first company that started producing jeans, the company was Loeb Strauss in San Francisco. Here in California, in the midst of "gold fever" began the way of the iconic brand Levi's. Here life and opened the first store of jeans. In the beginning the resourceful native of Bavaria produced its products from durable canvas, canvas or tarpaulin. Of course, at that time it still had those jeans that we used to lug around today. In 1860, the year was officially founded a company to start production of denim material "denim".
Jeans acquired its classical form only in 1873. It was then that they began to receive the rivets. The same year added to pockets branded double line of jeans orange threads in the form of arches, and from 1886 on the jeans was to show off the leather patch, on which was depicted a horse, pulling a pair of Levis in opposite directions. In 1890 Levi marked the first time the party room 501 jeans, giving the world perhaps the most famous jeans, wholesale and retail sale with permanent success to the present day — Levis 501.
Until 1935, the jeans were made without considering the peculiarities of the figures of men and women. Simply put, women's jeans did not exist, say, for work purposes will do so. Over time, however, the company hesitated, and in the image and likeness of the unique models were created by Lee women's jeans under the trademark Levi's Lady. The existing 501-th model has made some changes with regard to the female figure: waist jeans did already, in the thighs a bit wider. Some time later, for the manufacture of handbags began using a softer material and slightly narrowed leg opening. This model of skinny jeans life number 701. In 50-ies of our century, there have been new developments — the bolts on the pants zipper was replaced. This project was initiated by designers of the company M. Cooper .Ltd, which later became known as Lee. But in Wrangler jeans for the first time was the replacement buttons zippers on the male models. But it would suffer a strong floor buttons before the end of the ages! As you can see, it is even possible to diversify denim classic Symphony, and with great benefit! Today, 90 % of the jeans market (which is about $ 10 billion) to companies owned by Levi's, Wrangler, Lee, jeans which are the most popular.
