You, again, you and your brand | Who how much?

In General as a person to rate a brand or no brand? The level of income? The number of links on the Internet? The presence of certain diplomas, completed projects?

It is possible that personal brands have their grades have levels of both the companies: small, medium, mega-business. If a person in demand in the segment – their audience, so it correctly positions itself, does its job well and that is important — it sells. But "compare to" human brands, who is cooler from different segments is simply impossible. Every employed individual as an excuse, the product is similar and unique in its own way and everyone has "a price", — said Gleb Arkhangelsky.

Ideally, of course, means that a person "goes" to the market and offers itself, its services, though it has sufficient ground — that is, sufficient experience and professional life. Ekaterina Ryasentseva, Managing partner of the company "Anderson Partners", says personal and professional brand is formed in the process of career development and is in constant need of increase of capitalization. "And it's not just the right training programs, diplomas and certificates, but also the formation of professional uniqueness, namely, the participation of high-profile projects, the experience of which is demanded by the market (implementation of the ERP system, the company going IPO, etc.). The increase of capitalization can be correct repositioning – shift work. One of the basic laws of the market applies here – to sell at the peak. And already established brands, it is preferable to promote through trusted intermediaries – consultants".

Personal values

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Personal brand — the concept is voluminous and includes many conditions. The image of a person, his visual image, the ability to dress, speak and behave according to the situation is no less important. Sometimes a man has all imaginable and unimaginable diplomas, a good resume, knows how to dress and leads an active information "propaganda", but... not popular, and therefore, not the brand. What's the matter? "To do their own branding, first of all, you need to have sufficient professional and life experience that would lead to the ability to analyze their actions, tasks, work done. It is important to have not only a portfolio of their work, but also to understand their strengths and weaknesses, to be able to produce some kind of "marketing" exploration is to present how and where to offer yourself properly," believes Juliana Nechaeva, the employee of legal Department of LLC "RGS — Capital", are organizing a major event for your company, a professional psychologist. She often deals with people whom the company hires as contractors on various projects. Juliana explains: "Because the man who creates personal brand needs to become our own "Director" – the equivalent of a brand Manager in the company, the Manager". And this requires experience and everyday and professional, when not only has excellent knowledge of their areas, but also the ability to understand people, to find compromises or to defend their position. And that is important for any kind of business activity — be able to communicate, anticipate events, and, of course, sell!

"With the addition of a personal brand's intrinsic value of the individual is not less important," — says Ekaterina Sokolskaya. After all for anybody not a secret that today for the majority of owners of business and top-managers it is important to find not just business partner, offering certain services, but also normal and even a loved one's spirit, internal values. "The criterion for me, as a potential "consumer" and a worshiper of any human brand, says the Archangel, is just not widely known, razreklamiruete, and, above all, a bright, well-served in the right environment, the idea of individuality is based on the inner values of the individual". "Any personal brand relies on personal charisma," confirms Michael Molokanov. If the person does not have formed life concept, internal beliefs, whether it is at least five times graduate, "excellence" project activities, to form your brand without this he will not do.

And brands who?

"Conducting trainings on Charisma and Building a personal brand I always ask this question to the participants, — says Mikhail Molokanov. — Most common answer.... Vladimir Zhirinovsky. Many say that he's got a great personal brand policy, how to talk with your audience".

To the General Director of "time management" example of a human brand is Vladimir Tarasov, the Creator of the technology of management of the struggle, the author of many books and trainings. In business Oleg Tinkov, Roustam. As for Ekaterina Sokolskaya, a perfect example of a personal brand is.... Microsoft Chairman bill gates. However, it is difficult to "dismantle" all these people called our experts, on the "components" of a personal brand , and it is simply impossible – individual patented formula and we can only guess about the true proportions of the components of their personal brand.