You, again, you and your brand | Why, why, why ...

Create a personal brand is meaningful only ifthe condition of choice - if there is competition. After all, the main reason for creating a personal brand - is to market and sell your professional capabilities among its competitors for its own purposes: the material is money - or ideal - such as the implementation itself, the search for an interesting project.

Convinced Gleb Archangel, GeneralDirector of »Time management» in business is the main law: Branding the company needs to sell better and more successful. This applies to any company, in different »guises market» - whether high technology, communications, finance, show business or manufacture anything. The main purpose of his appearance - an increase in profits. Therefore, according to Gleb Archangel, the task of building a personal brand is similar to the goal of creating a corporate. For modern companies today have little to the success of the market just a name and logo. It is necessary and vitally needed today have at their target audience in a sustainable manner be associated with the idea, concept or even a legend.

»And the clearer and more» measurable »service thatprovided a specific person (or business in which he is engaged), the less it needs a personal brand, »- adds Mikhail Molokanov. And it explains, for example, two cleaners compare between them is very simple: it is clean or cleaned, dirt or leaves, so this is hardly a specialist as needed personal brand.

According to our experts, today personalbrands create more frequently those who work in companies is not, and is engaged in project activities, or has little advertising, design, pr-companies etc ..

I see the goal

»At the heart of creating a personal brand that willSame as for Corporate: an accurate understanding of the target audience and the right way to bring it up to the professional I am, »- says Gleb Archangel. It is clear that the audience may be different. In politics, for example - the voters, the actor - the audience, the seller - potential customers ...

Typically, companies are engaged in marketing,and are trying to find out to what social class is their audience, what categories it thinks what her inner values are important and which therefore promote optimal way. In a situation with a human brand, these and many others will do the very owner of the brand, and become self-pr-manager, advertisers, analysts and agents.

It should be noted that the ways to promote personalBrand in many ways depend on the stage of its development. »Active job search and the initial stage of career development presuppose a wide positioning and use for this of all possible information resources, including the Internet,» Catherine notes? Yasentseva, Managing Partner of Anderson Partners.