Women earn, spend and influence the spendingto a greater extent than ever before. At the moment, the share of »the weaker sex» is $ 7 trillion in consumer and business - spending in the US, and over the next decade they will control two thirds of the consumer wallet. Women make or influence 85% of all purchasing decisions themselves buying more than 50% traditionally male products, including automobiles, construction materials and consumer electronics.

Despite this, 91% of women said that advertisers do not understand them.

The recognition of the power and influence of the beautiful half of humanity should be a priority for the marketer, if he intends to use the full potential of the market.

We've found 30 amazing facts to help find a way to this blessed audience.

As a woman gets power

• The average American woman will earn more than the average American by 2028;
• 51% of US private capital controlled by women;
• Among the shareholders in the United States more than 50%;
• Ladies control more than 60% of personal property in the United States;

How is it used its power

• Women influence 85% of decisions on all purchases;
• Women make 80% of decisions about health care and 68% of all decisions about buying a car;
• 75% of women consider themselves responsible for the shopping in your family;
• Women initiated electronics sales in the $ 90 billion in 2007;
• About 50% of women say they would like to have a choice of more »green» products, and 37% are more likely to pay attention to eco-brands;

Ladies and cars

• Women gain more than half of all new cars in the United States and influence the purchasing decisions in 80% of cases;
• Women provide 65% of orders for the repair of cars in a dealer Autocenter;
• Women spend more than 200 billion dollars for new cars and service every year;

Mommy

• Volume of the market of products for mothers - 2.4 trillion dollars;
• 55% of mothers who actively sit daily in social networks, make purchase decisions after reading recommendations on whose - that personal blogs;
• Among Internet users, at least 1 time per month read blogs, 18.3 million people - mothers;
• In 2014, 63% (. Ca 21 million) of all online moms will read blogs;
• Moms mention in the speech of brand names on average 73 times a week, compared with 57 mentions in men;
• 77% of mothers-blogger will describe their favorite products or brands;
• The other 14% will write about those which should be avoided;
• If women only 76% of the world's population, the 90% of them use the Internet;
• 64% of mothers seek advice to other moms before you buy an unknown product and 63% of all mothers surveyed consider other moms most reliable experts;
This mom - the main target audienceonline casino. The reason is simple: they have a lot of free time and a lack of opportunities for self-realization. They begin as a rule, free games, and then - for example, in http://lawaslots.com/sloty-besplatno/. After that, go to the game for real money, and if entrust surveys, Horad more successful in this niche than men!

Women online

• Back in the early 2000s-governmental women have surpassed men in Internet use;
• 78% of US women first seek information about the product on the web, and then make a purchase;
• 33% of the studied products and services online before buying offline;
• 58% of all online - expenditure committed by women;
• 22% purchase online at least 1 time per day;
• 92% of women share information about their purchases or discoveries;
• 171 - the average number of contacts in her mobile phone or e-mail;
• 76% want to participate in the polls;
• 58% would throw your TV, if they were asked to get rid of only one electronic device (only 11% would do so with laptops).