TV is the most popular media in almost every country. TV advertising is strongly and persistently entered our homes, we get so used to it that stopped noticing her, but still difficult to present our life without her.
Well done advertising will allow in the fastest time to create a proper image of the product or of the company, to highlight from the mass of similar. Picking up the right motivation for the video, can in the moment to do the advertised thing, well, just necessary for consumers!
But television advertising began its existence not so long ago. Since the second half of the last century, began the so-called "age of television". The aggregate amount of image and sound, vivid colors made it possible to engage a lot of viewers, which are passed to empathize with what is happening on the screen. And very soon the television became the most widely recognized and occupy the largest volume largest audience, and a very active advertising medium.
The first in the field of advertising on television were, of course, United States of America. Starting from 1939 in new York saw the first trial of a TV station. After it once appeared trial free advertising, it was presented the announcer with small illustrations.
And second of may 1941 by the Federal communications Commission was awarded a commercial license for the first ten television stations. Since then, the placement of the advertising on television took charge, however, is quite small. The first product, which was advertised on television, became watch.
In July, 41 years, new York's WNBT television company, when the broadcast of the game of basketball, have diluted the game 20-second "commercials". In it could be heard counting down the seconds become visible on Bulova watch over a map of the United States. And the voice-over said: "America leads a life by the clock by Bulova". In those days televisions had some four thousand American homes. Was that advertising, for ... $ 9!
The first television advertising was just uttered by the speakers live. Since 1948 in advertisements began to appear cartoon characters. Videotape was invented in 1956, and recorded the stories then began to be used in newscasts. From this point on, the video has been widely used for commercials.
A popular form of support advertising in those days on American television was the sponsorship. The sponsor was the only advertiser in the TV program, so he took all the expenses on its production itself. However, he also fixed the time of the airing of "his" broadcasts and advertising ads.
But when TV switched to color images, and it happened in 1966, production of commercials has become more expensive, and sponsorship as the giver of advertising on TV is gradually stopped. And advertisers began to produce his infomercials themselves, and they placed them in various programs. This practice exists to this day.
