Step Four: Create your marketing message
Your marketing offer - it is not onlyinformation about what you are doing, but also a way to acquire new customers. You need to create 2 types of marketing messages: the first - should be short and informative. Some call it a blitz summary of the company. This is your answer to the question: »What are you doing?»
Second - your complete marketing message,which will be included in all your marketing and promotional materials. To make your marketing message compelling and motivating for action, include the following items in it:
•? Ask the problem of your target customer.
• Prove that the problem is so important that it requires an immediate solution.
• Explain why you are the only company or person who can solve this problem.
• Designate benefits that people get from using your suggestions.
• Give examples and customer testimonials, which you helped to solve their similar problems.
•? Tell me about prices, methods and terms of payment.
• Give a firm guarantee.
Step Five: Determine your marketing environment
Remember, I talked about how to choose the right niche? When you choose your marketing medium, you will understand why.
The marketing environment - it is your vehiclethe means by which you will deliver your marketing message. It is important to choose an environment that will provide the greatest return on investment in advertising money. This means that you should choose an environment that will carry the majority of your marketing message to your potential customers with minimal costs.
Below is a brief list of tools that you can use to bring potential customers to your marketing message:
- Advertisement in the media
- Emblems
- Posters
- Calendars
- Postcards
- Business Cards
- Seminars
- Banners
- Yellow Pages
- Articles
-? Smart ads
- Site
- Pickets
- Clubs
-? Advertising commercials
- Bulletin boards
- Packages
- Exhibitions
- Telemarketing
- Agents
- Fax
- Newsletter
- Special events
- Commercial letters
- Flyers
- Gift certificates
-? Recommendations
- Brochures
- Catalogs
- Balloons
- Presentations
The idea is to convey your marketingPost your target market using the right medium. Agree, it makes no sense to advertise your retirement association of the youth and hip-hop radio. This is a complete mismatch of the market, message and medium.
Success will be achieved only in case of a good combination of these three elements.
Step Six: Define your goals of sales and marketing
Goal setting is crucial to your success. ! No thoughts in my head !!! All you need to record and make sure that your goals:
•? Azumny
• Measurable
• Achievable
•? Are realistic
• Determine the time
Also, your goals should include such financialElements like annual sales revenue, net profit, sales per employee, etc. And also they should include non-monetary items, such as units sold, signed contracts, held meetings, published articles, and more. Once you have set your goals, communicate and coordinate them with those who will be involved in the process of achieving them. ? Develop jointly the schedules of indicators, the reward system, prizes to winners and so on.
Step Seven: Develop your marketing budget
Your marketing budget can be developed lifedifferent ways, depending on what you want. You can carefully develop precise and accurate marketing budget or sketch approximate figures »on his knees». It is better to start with an approximate budget that you will gradually refine and make the necessary changes.
If you are not the first day in this business anddispose history of at least one year, you can easily calculate the first »price to attract one customer» or »cost of sales of one product» by dividing your marketing and selling expenses for the year by the number of attracted customers or products sold.
Then, you need only take the amount received andmultiplied by your targets, that is, how much you want to attract customers and sell products in the next year. All of these actions are similar to the game in slots on http://igrovyeavtomatylava.com/garage/: Much depends on luck.
Summing up the results
Now you know these 7 steps, following which youCan only 1 day to create your marketing plan. In general, all is simple enough. Of course, you need to learn more about choosing your marketing environment, to choose the most effective and least expensive tools for your target market and messages. But try not to make writing your marketing plan tedious and endless task. Remember the »Rule 20/80»: 20% of your actions create 80% of the results.
