Zumba in Colombian slang for move fast and have fun. Aerobic exercise is famous for their movements in the style of Latin American dancing — salsa, merengue, flamenco and Samba.
The history of Zumba, and the Zumba. If you are a Zumba enthusiast, begin to deal with it or simply familiar with it, you probably wondered how exactly she was born. Judging by the Latin American stuffing, you can guess that it originated somewhere in Latin America, as during classes the most often used Latin music, except for excerpts from other genres. However, the connection of other international influences and the name itself can cause some people different associations. Acquaintance with its history will help you better understand this.
Beto – the Creator of Zumba
Alberto "Beto" Perez, fitness trainer of celebrities who accidentally discovered a method of connection fitness program with Latin music, was born on 15 March 1970. His single mother raised him in Cali, Colombia, and he was only 14 when she received a gunshot wound. To help her, Alberto began working three jobs simultaneously – according to reader's Digest.
Reader's Digest also reports that when Alberto was seven or eight years, he saw the movie "grease", which inspired him to dance. Although he lacked training, he successfully compensated for it with his talent. At age 19, he won the national dance competition. One of the best academies Kali turned to him with a proposal to study dancing along with teaching step aerobics.
After he succeeded, he became Director of the national masters ' team Zumba (Zumba Master Trainer Team ZES). Alberto is also a professional dancer and the former choreographer for Shakira and other celebrities of the highest level. His latest project is a photo made together with the pit bull. Beto draws the eye in a new video Pitbull (Zumba Fitness) "Pause".
Stumbling on open
On a typical day in the mid-90s, Beto joined a fitness class and realized that I forgot the usual aerobics music. The only option was to use instead the records that were in his car. It so happened that there were only records the traditional music of his native country, Colombia. He had to improvise with merengue and Latin salsa, and he realized that a new type of music could be the event for fitness.
Then he began to improvise, using your own mix of music, mostly salsa and merengue, i.e. music, on which he grew up). So, spontaneously, this man has created a whole new type of fitness, which is very closely intertwined with dance. Here, in General, in such a simple way, and conceived a revolutionary project called Zumba Fitness-Party.
In a short period of time, the Zumba classes were the most popular classes Beto. The Creator brought his program in the U.S. in 1999.
Three Alberto
The entrepreneurs Alberto Aghion and Alberto Perlman also saw the huge potential of the fitness program, so they invited Beto to think about global scale. When all came to an agreement, the Zumba classes have started to offer their services worldwide.
The result was the indissoluble Union of three Alberto, who has created a business called Zumba Fitness. The word Zumba was trademarked, the spread of which and to the new partners.
Were released the first DVDs and the infomercial which introduced the Zumba Fitness-Party to the General public, and the demand for Zumba classes and trainers began to grow.
Zumba® Fitness has launched a successful advertising campaign in Spanish for the Latin American market in the US and Latin America, increasing sales to millions of DVDs in over 30 countries.
It was then that the company began to gain momentum, and the program Zumba got its start in life. By 2005, Zumba fitness has grown to a full-fledged Zumba Academy the licensing of instructors for teaching Zumba classes. More take-off followed with the launch of clothing and accessories, music CDs, and in 2008 one of the best selling home fitness has become a program of systemic transformation of the body from Zumba fitness (Zumba® Fitness® Total Body Transformation System), which starred Beto and new guest stars Zumba fitness: Tanya Beardsley and Gina Grant.
Zumba®, Zumba Fitness® and the Zumba Fitness logos are registered trademarks of Zumba Fitness, LLC, which owns the copyrights to everything related to the Zumba materials, and the use of the name and logo.
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